There can be any purpose you want to attain from a presentation. It might be to spread information about a specific subject, to influence or to inspire the audience. But the main objective of a presentation is to make people aware of a particular topic. To fulfil this aim, you need to build a presentation that can engage the audience till the end.
If you are giving a presentation live, you have the option to lead the audience through the presentation with your strong speech as well as with the other skills you possess. Despite the presentation not being organised, in a particular pattern, you can take the audience through each slide of the presentation in a proper sequence. But if you are planning to share presentation online, the presentation must follow a certain course, such that the audience does not get confused, and, logic as well as the message of the presentation, are delivered effectively. Putting extra efforts in comprehending the presentation can easily make the audience lose their interest. So structuring the presentation in a sorted and straightforward manner, is essential for its success.
Before structuring the presentation, you need to:
• know the message you want to deliver to the audience,
• research and collect all the information you want to include in favour of your message to be delivered,
• draft all the points you want to cover in the presentation.
Despite being the most common three elements, the following three are the only essential ones that make a sorted and informational flow for a presentation. But here, we will discuss in depth, how those three can be crafted efficiently to attain most of the audience engagement:
1) The Introduction: The most obvious thing to do, but it has its own potential, and one cannot do without it. The introduction of a presentation does not include only its preface but starts with the front slide of the presentation, where you will put the title of the presentation. The front slide of the presentation has the capability to attract the audience to go through the whole presentation. So you need to make an eye-catching title, which will be interesting enough to make the audience wanting to know about what the presentation is holding inside.
Moving on to the next slide, you will narrow down the main points of the presentation about which it will be discussing throughout. The introduction of the presentation is like a road map for the content in the presentation, so the information in the introduction must be arranged in a manner that it gives an idea to the audience of its purpose. The introduction again has to make the audience curious enough to move further in the presentation.
2) Body: The body of the presentation will lead the audience from acknowledging the problem to solving the problem, for which you need to opt for the technique of storytelling. You need to break down all the information into manageable chunks so that the audience will be capable of joining the dots and follow the presentation easily. The content will include all the facts and figures which will support the conclusion of your presentation. Based on the subject of your presentation, you need to organise the presentation body in the following ways:
• chronological order,
• based on the priority,
• based on the theme.
To enhance the effectiveness of your presentation, you must add visuals into it. These visuals may include high-quality images, videos, infographics and even audio files. You also need to use the links carefully in between the content, such that the audience can differentiate between the links and the other text. The presentation body will include all the necessary information and must solve the problem by the end.
3) Conclusion: Though the problem has been solved at the end of the body, you need to make sure that the last few slides of the presentation summarise the conclusion of the presentation. It must re-represented what was the problem and how it was solved. Later, at the very end mention all the sources of information and do not forget to include a compelling call to action. Also, if you have got your business website, as well as the official social media handles, you must mention each of them at the last slide of the presentation.
While uploading and sharing presentation online, keeping the audience engaged until the end is a real tough job. But if you have organised your presentation the given way, the chances of the audience reaching to the last slide of the presentation becomes higher.
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