SEO is the most important to enhance the online presence of a business. For the local SEO, videos and image have been the first choice of every online marketer. But, is there any other medium, that can be as contributing as the videos and images? Creating presentations and sharing them on to the presentation sharing website is another method that marketers are using for the local SEO of a business, and doing so, they are also receiving really productive results as well. In order to use presentation slides for the local SEO, you can consider the following tips:
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| Image source - Flickr |
Optimize Your Title Slide: Even if it is for local SEO or not, in every case, you need to be more careful about the title of the topic you are targeting upon. For the local SEO, the first slide of a presentation, containing the title, is the most important part to focus upon. The headline of the title must include valuable keywords arranged in an attractive and grammatically correct manner. The front slide of the presentation must incorporate the essential information regarding your business, including the business’s title, business address, contact details as well as the website URL.
Use Actual Text: While creating a presentation, you must include all the important elements such as the graphics, text, animations, etc., into the presentation but in a balanced manner. You must always add the actual text to the slides, i.e., the text must not be a part of the image or video, but a real text. An actual text contains the valuable information and important keywords, that play a crucial role in the local SEO, as the search engines will always extract the keywords. So, putting them onto the images, or including them into a video, may not help much.
Creating a strong profile on the online presentation website is the most important part for the local Seo. The profile must include the contact information entitled with your business name. Depending on the availability of space, you can add your full business address, social media handles along with a strong, keyword inclusive bio.
Include Appropriate Information In the Slide Headers/Footers: A small text of information on the header or the footer of a document provides a sense of professionalism, but in SEO adding information on to them is beyond the look and feel of the presentation. Adding a citational information, such as your contact, social media account or any other piece of information, will continue to highlight your business details to the visitor, throughout the presentation.
Optimize the Final Slide: The final slide is as important as the other slides of your presentation as it can also bring leads to your business. The final slide of your presentation can include useful information in it, rather ended with only a “thank you”. On the last slide of the presentation, you can add your contact information, business details, address, website URL and the resources of information, and not forget the “Thank You”.
Use Slide Sharing Platforms: There may be a particular site where you would want to upload your presentation, such as your business website, your blog or a blog on another website. But the most useful place where you can upload your presentation, to aid your local SEO, is a presentation sharing website. Yes! You must upload the different versions of your presentation on various presentation sharing websites like SlideShare, SharePresentations, and AuthorSTREAM. As these websites are specially built for sharing presentations online, these have thousands of visitors who explore those presentations on these platforms that can provide you with remarkable levels of SEO benefits.
Also, you can share those uploaded presentations on various social media platforms and embedded them on to other blogs and websites, that will result in more inbound links.
Optimize your profile on the presentation sharing website: Creating a strong profile on the online presentation website is the most important part for the local Seo. The profile must include the contact information entitled with your business name. Depending on the availability of space, you can add your full business address, social media handles along with a strong, keyword inclusive bio.
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